Logo

LOGO SKETCH

    

The second project for FMX 210 consisted of creating a unique logo for our persona. Not only did we need to design our own logo, but it had to be something we would tattoo on our forehead. After considering it, I decided to include my initials in each sketch. I quickly realized that I was looking at the project the wrong way. I was trying to be too professional and simple when the point was to create something different and representative. Nevertheless, if there is something I deeply love, it is my family, and if there is something I admire, it’s hard work. That is why I had to base my logo on those two things. I started researching objects that symbolize loyalty, strength, passion, etc. In the end, I went with my favorite animal, the jaguar. Jaguars symbolize strength and courage, two qualities involved in hard work. 
What better way to represent a jaguar in my logo than to use its print? Adding the jaguar print as a background symbolized my strength of hard work, and the idea was completed by adding a wolf print. Wolfs represent loyalty and strong ties to family, something I deeply admire. The final logo idea consisted of the jaguar print in a circle and a wolf's paw. It symbolized how my family and my admiration for them marked my hard work. 

                                                                                 B/W LOGO

    After finalizing the sketch, I had to bring the logo to life with Adobe Illustrator. The first creation of this logo had to be in black and white. I did not struggle while creating the logo, as I am familiar with the basic tools of Illustrator. Add the sketch to a layer and trace it with the pen tool. Then, I created the paw by merging shapes through Pathfinder. After the logo was traced out and ready, I filled the circle and added the jaguar spots with the paintbrush tool. This black-and-white version was one of my favorites.

                                               THREE COLORED LOGO'S

    The last part of this project was to create three color versions of the logo. The first color version I created was a regular yellow and black jaguar print with a white paw on top. I had to use the actual colors of a jaguar print in order to give the logo a real feel. However, my favorite part about the color versions was searching for color themes on Adobe Color. I searched for different terms describing my logo and how its symbolization made me feel.  I chose orange, black, and gray colors for the second version of the logo. These colors showed up when I searched “curiosity.” I am a curious person, and I believe that is a strong quality.

    

    The paw had the orange, and I became curious because of my family and how I was raised. My father always encouraged me to think outside the box and to stop and ask whenever I got curious. The black sports and gray background gave a nice contrast to the paw. The last version of the colored logo was inspired by the word professional. It is a clean use of colors, using blue, light gray, and dark gray. This was my favorite version, as it reassembled aspects of my letter to self in project one. I owe everything to my family, and my future will hopefully make them proud. I believe this version of the logo is the right fit for describing the feeling. I would never tattoo my forehead, but if I had to do it, I would proudly wear this logo.